T... The Brainer Route.
Methinks someone had writers block in the marketing department.
The idea of comparing the MBTA to gas prices is great, as is the "No brainer" line I suppose. But the way it is broken up in this MBTA.com self-advertisement is a bit peculiar.
"No" in reference to the gas prices is fine. But "Brainer" in reference to the T? C'mon. Its not even a real word, and "T" and "brain" don't always go hand in hand.
And why couldn't they have used a photo of an actual T sign instead of simply the computerized logo? It would have gone better with the gas station sign.
But aside from that, cool ad!
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Well, I think Boston was just in a hurry when they made this. I agree they could have been more creative. I don't really even understand what they mean by the "T". It seems like more of a brainier to me then a no brainier. If you ever find any more logic on this please post up.
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